JioHotstar, backed by Mukesh Ambani’s company, has made a significant impact in the OTT world. The platform is now directly competing with Netflix. The user base of JioHotstar has surged to nearly 300 million, closely trailing Netflix’s 301.6 million users. The current year’s IPL has proven highly beneficial for Mukesh Ambani’s venture.
In February 2024, JioHotstar had only 50 million users. However, with the start of the Tata IPL, this number skyrocketed to 280 million. By the end of May, the figure approached 300 million. The IPL served as a game-changer for JioHotstar. Free streaming and extensive coverage have rapidly attracted users.
